Original Design, Newly Iterated in Portfolio
Fossil & MSL – D&AD New Bloods Brief 2021
AD/CW: Wis Escher & June Chen Challenge: Help 18-24 year olds make time with Fossil – Develop a PR-able idea that builds Belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them. Campaign Solution: Average Time Spent – Time ATMs Fossil’s Time ATMs will help remind 18-24 year olds to take time away from their screens as well as give them opportunities to take the first steps to valuing their time through the experiences of buying it back. A long-term execution involves a reward system which allows users to gain more Fossil Currency coins as their screen time lessens on their next and future syncs to the Fossil Time ATM.
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