Asking the question of “who are you, and how do you see yourself reflected here?”
With the answer being You are a part of us / we are a part of you
Draws a connection between what Austin FC reflects and how you are a part of them and that community.
The installation is a giant mirror with FC Austin expressions through interface or display text and visuals. Austin has 71 galleries and cultural landmarks based on art, our goal is to attract young creatives and plant a seed in their mind that Austin authentically stands with creatives across the city.
Design + Ideation: Affinity Diagram, Concept Captures, Hypothesis-Driven Marketing
